Food cost %, markup and margin explained (with formulas)
Markup and margin are not the same number, and mixing them up is one of the quietest ways chefs lose money. Here are the formulas in one place.
The formulas
| Food cost % | food cost ÷ price |
| Markup | profit ÷ total cost |
| Profit margin | profit ÷ price |
| Labor % | labor ÷ price |
| Break-even price | food + labor + direct costs + overhead |
Markup vs margin
| Markup | Margin |
|---|---|
| 25% | 20% |
| 43% | 30% |
| 50% | 33% |
| 100% | 50% |
If you want a 30% margin, adding 30% to your cost is not enough: you need a 43% markup. To price for a margin directly: price = cost ÷ (1 − margin).
Yield: why your shopping list is always short
Recipes list what you serve; stores sell what you trim. Amount to buy = amount needed ÷ usable yield. Asparagus keeps about 55% after trimming, so 2 lb trimmed needs about 3.6 lb. A skin-on salmon fillet keeps about 88%. Add a small waste buffer and round up to whole packs.
Seasoning doesn’t scale in a straight line
Doubling a recipe rarely needs double the salt and spices. Scale seasonings more gently than the main ingredients and taste as you go.
Run your own numbers
ChefCents does this math for you: menu, shopping list with yield and whole packs, every cost, and a price for your margin or service fee. Free during beta, on your phone.
Questions chefs ask
- What is the difference between markup and margin?
- Markup is profit divided by cost; margin is profit divided by price. A 50% markup is a 33% margin.
- How do I calculate food cost percentage?
- Divide the cost of the ingredients by the selling price and multiply by 100.
- How do I calculate how much to buy after trimming?
- Divide the amount you need by the usable yield. For 2 lb of asparagus at 55% yield, buy 2 ÷ 0.55 ≈ 3.6 lb.
Free calculators
More guides
- How much should a private chef charge? A simple pricing method
- How to price meal prep: service fee + groceries
- How to price catering: food cost, labor and margin
- Private chef deposit and cancellation policy (with a template)
- How to raise your prices as a private chef (and what to say)
- How to write a private chef proposal clients say yes to